Channel Partner Training
Channel Programs that Move the Needle
Your organization has spent years building and growing its channel ecosystem. Now you have an opportunity to unlock the latent value within.
Your top partners have been critical to your success and always will be. But what if you could activate that long tail of partners and increase the frequency and predictability of their sales?
It’s not a lack of product training that is holding them back. It’s something much more foundational.
Many smaller partners have grown organically over the years and have seen their growth slow, or stall completely. It’s not for lack of will, commitment, or trying. It’s simply that many partner owners started their company, because they came from a technical background; that means they had to “pick up” the business side of the business along the way.
Consider this typical partner profile:
- No specific client set
- No systematic lead generation
- Mostly word of mouth referral
- Sells into all verticals
- Sells individual SKUs / Services
- Chases every opportunity
- Leads with tech
- Single player doing everything
And compare with this optimal partner profile:
- Focused on Ideal Client
- Digitally-driven marketing
- Focused on 1 or 2 verticals
- Focused on core bundled solutions
- Selective about engagements
- Speaks about business outcomes
- Looks for opportunity to P2P
Of course, Business 101 can only go so far. Instead, AppMeetup coaching programs are founded on:
- Our experience as a former MSP/VAR
- Proven human behavior principles
- Sales and marketing strategies that work
The result is increased recurring revenue and reinvigoration and renewed commitment to the sponsoring OEM Partner.
“In this program, we learned how to make the switch from one-time sales to recurring revenue. Thanks to this training, I think it’s going to be the way.“
– Data & AI Partner in Mexico- “We overshot our FY22 goals already! We’re currently at the 10-year revenue run rate.”
– Cloud Based, SaaS in USA
This program could be for you…
- If you’re growing a cloud solution through channel partners like Independent Software Vendors (ISV), Managed Service Providers (MSP), and/or Systems Integrators (SI).
- If you’re bringing a new offer to market and want to increase partner adoption.
- If you want to increase sales with a specific group of partners.
- If you want to increase channel adoption of a specific solution or platform.
- If your company has Diversity, Equity, and Inclusion (DE&I) goals, this program will become a key element to your broader initiative.
Chat us to find out how we’ve helped these organizations retool and reactivate their digitally-managed aka “unmanaged” partners.
More than 300 partners applied to the Microsoft Black Partner Growth Initiative pilot Accelerator offered in partnership with AppMeetup. AppMeetup coached more than 50 black-owned MSPs, Systems Integrators, and ISVs. Learn more in this article published by Microsoft.
And here’s a sample of the committed MSP and partner companies we’ve helped!
Diversity, Equity, and Inclusion
AppMeetup is a black-owned coaching company. AppMeetup founders were former VAR/MSP owners and grew channels and partnerships for cloud enterprises like Sherweb, IBM, and Amazon. Our team is committed to supporting diversity, equity, and inclusion in the channel.
Results that benefit the OEM & the partner!
- 4 partners form a joint venture to create new opportunities to go to market
- 3 partners form a joint venture to enhance the customer offering and to optimize sales and marketing
- Partners go “all-in” with the OEM, dropping competitor solutions from their portfolio
- Partners invest time, effort, and funds into training and certification of their staff on OEM solutions
- Partners “move up” to higher OEM tiers (e.g. from being a Silver Partner to becoming a Gold Partner due to increases in revenue and technical capabilities)
- Partners reconnect to their business, their clients (delivering new value), and their goals (with a new plan and next steps to reach them)
Increase the Frequency and Predictability of Sales
AppMeetup provides practical coaching based on our personal experience as a former MSP/VAR, predictable human behavior, and proven sales and marketing strategies.
The end goal is always to empower your partners to increase recurring revenue and profit. Business is people, and each of our coaching sessions is designed for your partners’ transformation. As a bonus, they’ll experience an increase in happiness in both their professional and personal lives.
