Channel Partner Training
Increase SMB Revenue and Partner Engagement
Your top partners have been critical to your success and always will be. But what if you could activate that long tail of partners and increase the frequency and predictability of their sales?
- What if you could increase traction with SMB partners who serve SMB customers?
- What if you could increase loyalty and trust with the MSP community?
It’s not a lack of product training that is holding partners back. It’s something much more foundational. The vast majority of partner CEOs come from a technical background and had to “pick up” the business side of the business along the way.
Do your partners struggle with sales and marketing…
- Lack of consistent lead flow
- Mostly word of mouth referral
- Any warm body is a prospect
- Sells individual SKUs / Services
- Chases every opportunity
- Leads with tech
- Generalist and not a specialist
How would it impact channel growth if more of your partners were better at sales and marketing…
- Focused on Ideal Client
- Consistently executing targeted marketing
- Known expert in 1 or 2 verticals
- Increased upsells, cross-sells, client adoption
- Speaks to clients about business outcomes, not just "IT"
Land » Expand » Adoption » Renewals
AppMeetup Channel Programs help partners increase customer acquisition (Land), customer share of wallet (Expand), customer success (Adoption), and customer retention (Renewals).
From Our Learners
Of course, Business 101 can only go so far.
Instead, AppMeetup coaching programs are founded on:
- Actionable steps based on our real-life experience as owners transforming a Reseller (VAR) business into an MSP (recurring revenue model)
- Our proven mindset and behavior shifting methodology that creates deeper engagement with you, the vendor/manufacturer
- Sales and marketing strategies designed for B2B technology service providers
The result is increased partner revenue and increased partner engagement.
“In this program, we learned how to make the switch from one-time sales to recurring revenue. Thanks to this training, I think it’s going to be the way.“ – Data & AI Partner in Mexico
- “We overshot our FY22 goals already! We’re currently at the 10-year revenue run rate.” – Cloud Based, SaaS in USA
Is this the program for you?
- If you’re growing a cloud solution through channel partners like Independent Software Vendors (ISV), Managed Service Providers (MSP), and/or Systems Integrators (SI).
- If you’re bringing a new offer to market and want to increase partner adoption.
- If you want to increase sales with a specific group of partners.
- If you want to increase channel adoption of a specific solution or platform.
- If your company has Diversity, Equity, and Inclusion (DE&I) goals, this program will become a key element to your broader initiative.
Chat us to find out how we’ve helped these organizations retool and reactivate their digitally-managed aka “unmanaged” partners.
More than 300 partners applied to the Microsoft Black Partner Growth Initiative pilot Accelerator offered in partnership with AppMeetup. AppMeetup coached more than 50 black-owned MSPs, Systems Integrators, and ISVs. Learn more in this article published by Microsoft.
Chat us to find out how we've helped these organizations retool and reactivate their digitally managed aka "unmanaged" partners.
More than 300 partners applied to the Microsoft Black Partner Growth Initiative pilot Accelerator offered in partnership with AppMeetup. AppMeetup coached more than 50 black-owned MSPs, Systems Integrators, and ISVs. Learn more in this article published by Microsoft.
Here's a sample of the committed MSP and partner companies AppMeetup has empowered to grow!
Diversity, Equity, and Inclusion
AppMeetup is a veteran, black-owned coaching company. AppMeetup founders were former VAR/MSP owners and grew channels and partnerships for cloud enterprises like Sherweb, IBM, and Amazon. Our team is committed to supporting diversity, equity, and inclusion in the channel.
Results that benefit the OEM & the partner!
- 4 partners form a joint venture to create new opportunities to go to market
- 3 partners form a joint venture to enhance the customer offering and to optimize sales and marketing
- Partners go “all-in” with the OEM, dropping competitor solutions from their portfolio
- Partners invest time, effort, and funds into training and certification of their staff on OEM solutions
- Partners “move up” to the next partner level (e.g. from being a Silver Partner to becoming a Gold Partner due to increases in revenue and technical capabilities)
- Partners form a GTM strategy with actionable steps to increase revenue with vendor solutions
- 4 partners form a joint venture to create new opportunities to go to market
- 3 partners form a joint venture to enhance the customer offering and to optimize sales and marketing
- Partners go “all-in” with the OEM, dropping competitor solutions from their portfolio
- Partners invest time, effort, and funds into training and certification of their staff on OEM solutions
- Partners “move up” to the next partner level (e.g. from being a Silver Partner to becoming a Gold Partner due to increases in revenue and technical capabilities)
- Partners form a GTM strategy with actionable steps to increase revenue with vendor solutions
Increase the Frequency and Predictability of Sales
AppMeetup provides practical coaching based on our personal experience as a former MSP/VAR, predictable human behavior, and proven sales and marketing strategies.
The end goal is always to empower your partners to increase recurring revenue and profit. Business is people, and each of our coaching sessions is designed for your partners’ transformation.
Channel Partner Training
Increase Recurring Revenue & Profit-
Sales Readiness Assessment
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Sales Readiness Curriculum
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Vision Workshop
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Channel Revenue Workshop
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Pipeline Review Workshop
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Demand Gen Workshop
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CEO Peer Group Sessions
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Group Coaching Sessions
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24/7 AI Sales & Business Chatbot Support
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Foster Partner-to-Partner Connections
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Partner Success Stories
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